HubSpot is a platform with a CRM at the centre. Reloop CRM is a CRM with a mailbox at the centre. Here is what each does better.
HubSpot is a hosted commercial product. You sign up, the servers are theirs, and a large ecosystem has grown around it. The plans, the prices and the limits change over time, so this page names none of them. Read them on HubSpot's own pricing page.
Reloop CRM is free software under the AGPL. You install it on a server you control with one command. It reads your mailbox, keeps contacts clean and tells you which past customers are worth a new call. There is no per seat price and no plan to pick.
Four things Reloop CRM does not try to match.
Years of integrations, agencies and training material. Reloop CRM has what its contributors have built, and that is far less.
Campaigns and sequences are part of HubSpot. Reloop CRM sends neither. It reads mail and ranks customers, and that is the whole job.
HubSpot has a support organisation. Reloop CRM has an issue tracker. An answer comes when a maintainer or another user has time.
HubSpot runs the servers, the updates and the backups. With Reloop CRM those are yours. That is the price of keeping the data in-house.
Four things that come from the licence and from where it runs.
One Postgres database on your own server. Read it, dump it, move it. There is no export limit and no ticket to get your own data back.
The whole product is public under the AGPL. The code that reads your mail is there for anyone to check, line by line.
The licence fee is zero for any number of users. The server bill does not change when the whole team signs in.
It builds companies, contacts and deals out of real conversations, so the first day already shows what happened with each customer.
Choose HubSpot when you need marketing automation, want a vendor to call, and have nobody who will run a server. Choose Reloop CRM when the customer data must stay in-house, the team is small, and the job is winning back the customers you already know. The self-hosted CRM page lists what running it yourself takes.
For a small sales team that lives in email, yes for the CRM part. For marketing automation, no. Reloop CRM sends no campaigns and no sequences.
Reloop CRM builds contacts and companies from your mailbox, so the history comes along with the mail. There is no HubSpot import. A contact that exists only in HubSpot needs a manual step.
Reloop CRM has no licence fee. You pay for a server and for optional AI credits. For HubSpot's prices and plans, read HubSpot's own pricing page. This page does not repeat them.